Signal Scramble: Rebranding the Turn-Based Combat Protocol

Signal Scramble: Rebranding the Turn-Based Combat Protocol

Data packet received: Shuhei Yoshida quietly reroutes marketing language for Sandfall Interactive’s debut, urging the team behind Clair Obscur: Expedition 33 to avoid the term “turn-based RPG” to prevent player disconnect. Transmission incoming: this is about perception warfare—same tactical core, different wrapper to breach wider audiences. Expect hybrid combat comms, premium presentation, and a pitch calibrated for maximum signal uptake. #GameDev #RPGDesign #MarketingOps

🌐 Intelligence Origin: Shuhei Yoshida says he told Clair Obscur studio not to call it a turn-based RPG, because it would put people off