Sanrio Games

Mission Intelligence: Sanrio Games is the newly established, self-published gaming brand from Hello Kitty creator Sanrio. This label consolidates the company’s character IP into a focused games operation, targeting mobile platforms, casual players, and global markets. Expect cross-media synergy with existing Sanrio merchandise, anime, and events. Keywords: Sanrio Games, Hello Kitty games, character IP, mobile gaming, self-published brand.