No Fakes Act (Proposed Deepfake and Digital Replica Legislation)

Mission Intel: The No Fakes Act is a proposed US legislative framework targeting deepfakes and unauthorized digital replicas, but its current signal is too noisy for the games sector. By blurring the line between harmful synthetic media and routine in-game digital doubles, it could disrupt performance capture workflows, voice acting pipelines, and licensed likeness usage. Game studios relying on AI-assisted production, photoreal characters, and live-service content rotations are directly in the blast radius. Keywords: deepfake regulation, digital replicas, games industry law, AI content, performance capture.