US Video Game Market — January 2026: Subscriptions Breach New Revenue Ceiling

Mission intelligence: The US January 2026 video game market logged $4.3 billion in consumer spend, with non-mobile subscription services delivering a critical $596 million payload. This marks a 3% overall rise, powered by a 23% surge in subscription revenue. The data confirms a structural shift toward recurring access models and platform-driven libraries. Studios optimizing for subscription ecosystems, live ops, and retention loops gain long-term visibility and revenue stability.