PlayStation Store Festive New Year Sale - Southeast Asia

Mission brief: The PlayStation Store Festive New Year promotion in Southeast Asia is a limited-time digital sale campaign delivering up to 70% off on a wide spectrum of PS4 and PS5 titles. Key flagship games include Battlefield 6, Black Myth: Wukong, SILENT HILL f, and Forza Horizon 5, offering strong value for both competitive and narrative-focused players. This operation is time-boxed from 4 to 25 February, incentivizing rapid acquisition decisions. Ideal for cost-efficient backlog expansion, value stacking with PlayStation Plus, and holiday-season engagement on the PlayStation platform.